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Marketing death : culture and the making of a life insurance market in China / Cheris Shun-ching Chan.
Penn Museum Library HG9169 .C48 2011
By Request
- Format:
- Book
- Author/Creator:
- Chan, Cheris Shun-ching.
- Language:
- English
- Subjects (All):
- Life insurance--Social aspects--China.
- Life insurance.
- Life insurance--Social aspects.
- China.
- Physical Description:
- xvi, 286 pages ; 22 cm
- Place of Publication:
- New York, N.Y. : Oxford University Press, [2011]
- Summary:
- "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
- Contents:
- Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles
- Defining life insurance and product development : divergent institutional logics
- Manufacturing sales agents : cultural capital and management strategies
- Making transactions : selling strategies and sales discourses
- Buying life insurance : multiple motives but consistent preferences
- How culture matters : culture, market, and globalization.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the George Clapp Vaillant Book Fund.
- ISBN:
- 0195394070
- 9780195394078
- OCLC:
- 722452302
- Publisher Number:
- 99947909344
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