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Managing the media : proactive strategy for better business-press relations / Fred J. Evans.
- Format:
- Book
- Author/Creator:
- Evans, Fred J.
- Language:
- English
- Subjects (All):
- Public relations.
- Press releases.
- Journalism, Commercial.
- Physical Description:
- xvii, 172 pages : illustrations ; 22 cm
- Place of Publication:
- New York : Quorum Books, [1987]
- Summary:
- Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.
- Notes:
- Includes index.
- Bibliography: pages 161-166.
- ISBN:
- 0899301568
- OCLC:
- 14377785
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