English in Asian popular culture / edited by Jamie Shinhee Lee and Andrew Moody.

Format:

• Book

Contributor:

• Lee, Jamie Shinhee, 1967-
• Moody, Andrew.

Series:

• Asian Englishes today

Language:

English

Subjects (All):

• English language--Social aspects--Asia.
• Popular culture--Asia--Foreign influences.
• Language and culture--Asia.
• Culture and globalization--Asia.
• Culture and globalization.
• Language and culture.
• Popular culture.
• English language--Social aspects.
• Asia.

Genre:

• Aufsatzsammlung.

Physical Description:

xii, 275 pages : illustrations ; 24 cm.

Place of Publication:

Hong Kong : Hong Kong University Press, [2012]

Contents:

• 1 Sociolinguistics and the study of English in Asian popular culture / Jamie Shinhee Lee Lee, Jamie Shinhee, Andrew Moody Moody, Andrew 1
• Part I Listening to Popular Culture 13
• 2 English as an alternative language in Hong Kong popular music / Phil Benson Benson, Phil, Alice Chik Chik, Alice 15
• 3 English in Cantopop: Code-switching, pop songs and the local identity of Hong Kong Chinese / Brian Hok-Shing Chan Chan, Brian Hok-Shing 35
• 4 The hip hop music scene in Hong Kong: Hybridity and identity in youth culture / Angel Lin Lin, Angel 59
• Part II Watching Popular Culture 75
• 5 Colliding world-views: A night with Philippine television / Roger M. Thompson Thompson, Roger M. 77
• 6 Lu-go and the role of English loanwords in Japanese: The making of a 'pop pidgin' / Andrew Moody Moody, Andrew, Yuko Matsumoto Matsumoto, Yuko 103
• 7 Please Teach Me English: English and metalinguistic discourse in South Korean film / Jamie Shinhee Lee Lee, Jamie Shinhee 127
• 8 English and e-communication in China / Liwei Gao Gao, Liwei 151
• Part III Selling Popular Culture 171
• 9 How to make women buy beauty: A comparative analysis of Singaporean print advertisements of beauty products and conversational implicatures / Beng Soon Lim Lim, Beng Soon, Lu-Ann Ong Ong, Lu-Ann 173
• 10 English mixing in residential real estate advertising in Taiwan: Linguistic devices, socio-psychological effects and consumers' attitudes / Jia-Ling Hsu Hsu, Jia-Ling 199
• 11 Advertising and branding in India / Tej K. Bhatia Bhatia, Tej K. 231
• 12 Evaluation of global English as a situated practice: Korean responses to the use of English in television commercials / Joseph Sung-Yul Park Park, Joseph Sung-Yul 255.

Notes:

Includes bibliographical references and indexes.

ISBN:

• 9789888083565
• 9888083562
• 9789888083572
• 9888083570

OCLC:

757148962