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Marketing and semiotics : new directions in the study of signs for sale / edited by Jean Umiker-Sebeok.
LIBRA HF5415.122 .M39 1987
Available from offsite location
- Format:
- Book
- Series:
- Approaches to semiotics ; 77.
- Approaches to semiotics ; 77
- Language:
- English
- Subjects (All):
- Marketing.
- Semiotics.
- Physical Description:
- xii, 556 pages : illustrations ; 24 cm.
- Place of Publication:
- Berlin ; New York : Mouton de Gruyter, 1987.
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0899252761
- OCLC:
- 16755787
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