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The Elderly market : selected readings / compiled by Charles D. Schewe.
LIBRA HC110.C6 E425 1985
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Older consumers--United States.
- Older consumers.
- United States.
- Motivation research (Marketing).
- Consumers' preferences--United States.
- Consumers' preferences.
- Physical Description:
- viii, 227 pages : illustrations ; 29 cm
- Place of Publication:
- Chicago, Ill. : American Marketing Association, 1985.
- Notes:
- Includes bibliographies.
- ISBN:
- 0877571759
- OCLC:
- 11496639
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