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Market research in international operations: tools, techniques, and organizational approaches.
- Format:
- Book
- Author/Creator:
- American Management Association. International Management Division.
- Series:
- AMA management report ; no.53.
- AMA management report ; no.53
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 88 pages : illustrations ; 23cm.
- Place of Publication:
- New York, [publisher not identified], [1960]
- OCLC:
- 682115
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