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Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.
Lippincott Library HC110.C6 .S82 1987
Available
- Format:
- Book
- Series:
- AMACOM briefings & surveys
- AMACOM briefings & surveys.
- Language:
- English
- Subjects (All):
- Hispanic American consumers--United States.
- Hispanic American consumers.
- United States.
- Asian American consumers--United States.
- Asian American consumers.
- Market surveys--United States.
- Market surveys.
- Advertising campaigns.
- Physical Description:
- 122 pages ; 28 cm.
- Place of Publication:
- New York, N.Y. : AMA Membership Publications Division, American Management Association, [1987]
- ISBN:
- 0814435149
- OCLC:
- 16833695
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