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The effects of placing ads for the same product category on the same page : a field experiment / [prepared by Newspaper Advertising Bureau] ; interviewing and field supervision by Creative Research Associates ; tabulations by Datatab.
Lippincott Library HF6107 .E44 1976
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising, Newspaper.
- Positioning (Advertising).
- Physical Description:
- 44 leaves, 12 unnumbered leaves : illustrations ; 28 cm
- Place of Publication:
- New York : Newspaper Advertising Bureau, 1976.
- Notes:
- "January 1976"
- OCLC:
- 10338017
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