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MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
LIBRA HF5415 .R325 1987
Available from offsite location
- Format:
- Book
- Author/Creator:
- Rapp, Stan.
- Language:
- English
- Subjects (All):
- Marketing.
- Advertising.
- Sales promotion.
- Physical Description:
- x, 278 pages : illustrations ; 23 cm
- Place of Publication:
- New York : McGraw-Hill, [1987]
- Notes:
- Includes index.
- Bibliography: pages 269-274.
- ISBN:
- 0070511918 :
- OCLC:
- 13859256
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