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Consumer market research handbook / editors, Robert M. Worcester, John Downham.
LIBRA HF5415.2 .C62 1986
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- ix, 840 pages : illustrations ; 25 cm
- Edition:
- Third revised and enlarged edition.
- Place of Publication:
- Amsterdam ; New York : North-Holland ; New York, N.Y., U.S.A. : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co., 1986.
- Notes:
- Includes index.
- Bibliography: pages 773-801.
- ISBN:
- 0444876936
- 0444700234
- 0444700218
- 0444700226
- OCLC:
- 13394410
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