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Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, and Ursula Koners.
- Format:
- Book
- Author/Creator:
- Goffin, Keith.
- Language:
- English
- Subjects (All):
- New products--Marketing.
- New products.
- Strategic planning.
- Physical Description:
- 1 online resource (xxiv, 261 pages) : illustrations
- polychrome
- Place of Publication:
- Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010.
- System Details:
- text file
- Contents:
- PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED
- PART II: TRADITIONAL MARKET RESEARCH METHODS
- PART III: INNOVATIVE MARKET RESEARCH METHODS
- PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Charles R. Anderson Endowment Fund.
- Other Format:
- Print version: Goffin, Keith. Identifying hidden needs.
- ISBN:
- 9780230294486
- 0230294480
- 9786612998201
- Publisher Number:
- 99947726137
- Access Restriction:
- Restricted for use by site license.
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