1 option
Mad women : the other side of life on Madison Avenue in the '60s and beyond / Jane Maas.
Lippincott Library HF5810.M33 A35 2012
Available
- Format:
- Book
- Author/Creator:
- Maas, Jane.
- Language:
- English
- Subjects (All):
- Maas, Jane.
- Women in the advertising industry--United States--Biography.
- Women in the advertising industry.
- Advertising executives--United States--Biography.
- Advertising executives.
- Advertising--United States.
- Advertising.
- United States.
- Genre:
- Biographies.
- Autobiographies.
- Physical Description:
- x, 228 pages : illustrations ; 22 cm
- Edition:
- First edition.
- Place of Publication:
- New York : Thomas Dunne Books, 2012.
- Summary:
- "Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--Provided by publisher.
- Contents:
- 1 A Day on Madison Avenue, 1967 1
- 2 Sex in the Office 27
- 3 "Get the Money Before They Screw You" 51
- 4 Women and Children Last 71
- 5 The Three-Martini Lunch and Other Vices 93
- 6 A Different Century, a Different World 113
- 7 Bang Bang, You're Dead (the Creative Revolution Kills) 135
- 8 Sex in Advertising 157
- 9 Why I Love New York 173
- 10 The Queen and I 191
- 11 Have You Really Come Such a Long Way, Baby? 203.
- Notes:
- Includes index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Charles D. Dickey, Jr., Fund.
- ISBN:
- 0312640234
- 9780312640231
- OCLC:
- 740627054
- Publisher Number:
- 99947642156
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.