Rating the audience : the business of media / Mark Balnaves, Tom O'Regan and Ben Goldsmith.

Format:

Book

Author/Creator:

Balnaves, Mark.

Contributor:

O'Regan, Tom.

Goldsmith, Ben, 1967-

Language:

English

Subjects (All):

Mass media--Ratings and rankings.

Mass media.

Mass media--Audiences.

Physical Description:

xvi, 272 pages : illustrations ; 24 cm

Place of Publication:

London ; New York : Bloomsbury Academic, 2011.

Summary:

Knowing, measuring and understanding media audiences has become a multi-billion dollar business. But the convention that underpins that business, audience rating, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreemaent, and the first to interrogate the ways that agreement is now under threat.

Taking a historical approach, the book at the evolution of audience ratinmg and the survey industry. It goes on to analysis today's media environment, looking at the role of the internet and the increased difficultes it presents for measuring audiences. The book covers all the Google's alliance with Nielsen.

Offering the first real comparative study, Rating the Audience is critical reading for media students and professionals. Book jacket.

Tom O'Regan is Professor of Media and Cultural Studies in the School of English, Media Studies and Art History at the University of Queensland, Australia.

Ben Goldsmith is Senior Research Fellow in the Centre for Critical and Cultural Studies at the University of Queenslasnd, Australia. Book jacket.

Contents:

Why the ratings are important

The convention

The panel and the survey

The audit

The technologies of counting

The ratings provider

The networks (and broadcasters)

Advertisers and planners

The audience

The critics

The future of ratings.

Notes:

Includes bibliographical references (pages 256-267) and index.

ISBN:

1849663416

9781849663410

1849663424

9781849663427

OCLC:

664325579