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Creativity in Product Innovation / Jacob Goldenberg, David Mazursky.
Connect to full text Available online
View online- Format:
- Book
- Series:
- Cambridge books online.
- Language:
- English
- Subjects (All):
- Product management.
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource (240 pages) : digital, PDF file(s)
- Place of Publication:
- Cambridge : Cambridge University Press, 2002.
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- Creativity in Product Innovation describes a remarkable new technique for improving creativity in product design.
- Notes:
- Title from publishers bibliographic system (viewed on 02 Mar 2012).
- Other Format:
- Print version:
- ISBN:
- 9780511674464
- 9780521800891
- Access Restriction:
- Restricted for use by site license.
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