Ground wars : personalized communication in political campaigns / Rasmus Kleis Nielsen.

Format:

Book

Author/Creator:

Nielsen, Rasmus Kleis, 1980-

Language:

English

Subjects (All):

Political campaigns--United States--History--21st century.

Political campaigns.

Communication in politics.

History.

United States.

Communication in politics--United States--History--21st century.

Physical Description:

viii, 239 pages : illustrations, map ; 24 cm

Place of Publication:

Princeton : Princeton University Press, [2012]

Summary:

Political campaigns today are won or lost in the so-called ground war-the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Book jacket.

Contents:

Prologue: welcome to the campaigns

Personalized political communication in American campaigns

The ground war enters the twenty-first century

Contacting voters at home

Organizing campaign assemblages

Targeting voters for personal contacts

Always fighting the same ground war?.

Notes:

Includes bibliographical references and index.

ISBN:

9780691153049

0691153043

9780691153056

0691153051

OCLC:

724663982