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The orange juice business : a Brazilian perspective / Marcos Fava Neves, Vinícius Gustavo Trombin (coordinators) ; Frederico Fonseca Lopes, Rafael Kalaki, Patrícia Milan ; prepared by MARKESTRAT (Centro de Pesquisa e Projetos em Marketing e Estratégia).
Penn Museum Library HD9348.5.O722 O73 2011
Available
- Format:
- Book
- Standardized Title:
- Retrato da citricultura brasileira. English.
- Language:
- English
- Portuguese
- Subjects (All):
- Orange juice industry.
- Orange juice industry--Brazil.
- Marketing channels--Brazil.
- Marketing channels.
- Consumption (Economics)--Brazil.
- Consumption (Economics).
- Brazil.
- Physical Description:
- 175 pages : color illustrations, color maps ; 24 cm
- Place of Publication:
- Wageningen, The Netherlands : Wageninen Academic Publishers, 2011.
- Language Note:
- Translated from Portuguese.
- Summary:
- Neves (planning and strategy, U. of Sao Paulo, Ribeirao Preto, Brazil) and a group of scholars and students in economics, administration, and accounting associated with the Center for Research and Projects in Marketing and Strategy (Markestrat) at U. of Sao Paulo outline the citrus production chain and business, its principal players, the variables that impact it, and trends and challenges. They visited companies of a variety of sizes, had discussions with executives, and participated in conferences for the study, which details and provides tables of statistics on the citrus economy in Brazil; citrus production in Brazil and internationally, including comparisons to Florida and aspects such as costs, minimum wage, pesticides, fertilizers, jobs and working conditions, prices of oranges, and the impact of climate change; and the international consumption of citrus products, including nutritional benefits, orange flavor, and juice bottlers. The volume is a translation of O retrato da citricultura brasileira (2010). There is no index. Distributed in the US by Enfield. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
- Notes:
- Translation of : O retrato da citricultura brasileira, Citrus BR, 2010.
- Some tables and graphs updated with data from 2009/2010.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lachs-Adler Family Endowed Fund for Collection Development.
- ISBN:
- 9086861814
- 9789086861811
- OCLC:
- 754713628
- Publisher Number:
- 99947116780
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