The culture of markets / Frederick F. Wherry.

Format:

Book

Author/Creator:

Wherry, Frederick F.

Series:

Cultural sociology

Language:

English

Subjects (All):

Markets--Social aspects.

Markets.

Physical Description:

vii, 158 pages ; 22 cm.

Place of Publication:

Cambridge ; Malden, MA : Polity, 2012.

Summary:

What are the logics of pricing, and why do some pricing schemes defy standard economic expectations? What explains the different labor market outcomes of people who receive the same training from the same place and who have similar grades? Why do national governments issue statements about the country's history and personality when developing economic policies, and why are struggles over the images pictured on money so hard fought?

This engaging book locates the answers to these and other questions in the cultural logics and dynamics that constitute and guide markets. Using clear prose and illustrative examples, Frederick Wherry demystifies what culture is, and how it can be identified, both in the way that markets are organized and in the way that people operate within them.

The Culture of Markets offers a comprehensive introduction to the puzzles found in studies of markets and to the ways chat cultural analyses address chose puzzles. The clarity of the arguments will make this a welcome resource for upper-level students of cultural sociology, economic sociology, and business/marketing. Book jacket.

Contents:

Introduction: Culture, Markets, and Economic Life 1

1 The Cultural Roots of Market Demand 16

2 The Cultural Dimensions of Market Supply 44

3 The Culture of Money and Prices 81

4 How to Conduct Cultural Analyses of Markets 103

Conclusion: Toward a Cultural Sociology of Markets 125.

Notes:

Includes bibliographical references and index.

ISBN:

9780745647449

0745647448

9780745647456

0745647456

OCLC:

773420388