The rhetoric of soft power : public diplomacy in global contexts / Craig Hayden.

Format:

Book

Author/Creator:

Hayden, Craig, 1972-

Series:

Lexington studies in political communication

Language:

English

Subjects (All):

International relations.

Diplomacy.

Communication in politics.

Physical Description:

vii, 300 pages ; 24 cm.

Place of Publication:

Lanham, Md. : Lexington Books, [2012]

Summary:

The Rhetoric of Soft Power: Public Diplomacy in Global Concerts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence.This book examines four cases-Japan, Venezuela, China, and the United States-to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.

This study explores the notion of soft power as a set of theoretical arguments about power and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy-discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance, of foreign audiences to state goals, and the perception of what counts as a soft-power resource; This timely-analysis provides an unprecedented comparative; investigation of the relationship between soft power and public diplomacy. Book jacket.

Contents:

Introduction

Evaluating soft power: toward a comparative framework

Japan: culture, pop culture, and the national brand

Venezuela: Telesur and the artillery of ideas

China: cultivating a global soft power

United States of America: public diplomacy 2.0 and 21st century statecraft

Conclusion.

Notes:

Includes bibliographical references and index.

ISBN:

9780739142585

0739142585

9780739142608

0739142607

OCLC:

748812984