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Graphic design history : a critical guide / Johanna Drucker, Emily McVarish.
- Format:
- Book
- Author/Creator:
- Drucker, Johanna, 1952-
- Language:
- English
- Subjects (All):
- Graphic arts--History.
- Graphic arts.
- History.
- Art and society--History.
- Art and society.
- Physical Description:
- xxix, 386 pages : illustrations (some color), color maps ; 28 cm
- Place of Publication:
- Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]
- Contents:
- Prehistoric prelude to graphic design 35,000-2700 BCE
- Early writing: mark-making, notation systems, and scripts 3000-500 BCE
- Classical literacy 700 BCE-400 CE
- Medieval letterforms and book formats 400-1450
- Renaissance design: standardization and modularization in print 1450-1660
- Modern typography and the creation of the public sphere 1660-1800
- The graphic effects of industrial production 1800-1850
- Mass mediation 1850-1900s
- Formations of the modern movement 1880s-1910s
- Innovation and persuasion 1910-1930
- The culture of consumption 1920s-1930s
- Public interest campaigns and information design 1930s-1950s
- Corporate identities and international style 1950s-1970s
- Pop and protest 1960s-1970s
- Postmodernism in design 1970s-1980s and beyond
- Digital design after the 1970s.
- Notes:
- Includes bibliographical references (pages 365-372) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1953 Fund.
- Other Format:
- Online version: Drucker, Johanna, 1952- Graphic design history.
- ISBN:
- 0132410753
- 9780132410755
- OCLC:
- 180852081
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