The IKEA edge : building global growth and social good at the world's most iconic home store / Anders Dahlvig.

Format:

Book

Author/Creator:

Dahlvig, Anders.

Language:

English

Subjects (All):

Ikea (Firm).

Furniture industry and trade--Sweden--Management.

Furniture industry and trade.

Social responsibility of business--Sweden.

Social responsibility of business.

Management.

Sweden.

Physical Description:

xiii, 191 pages ; 24 cm

Place of Publication:

New York : McGraw-Hill, [2012]

Summary:

Reflecting on his 26 years at Ikea, former CEO, Anders Dahlvig describes the prerequisites for a business that has the ambition to achieve both traditional business goals like profit and sales growth and the goal of contributing to a better society. The author presents what he has learned about managing complex global supply chains, doing business across cultures, and sustaining the values of profitability and coporate responsibility across a large organization.

Contents:

Part 1 A Vision of Social Responsibility

Chapter 2 Maintaining a Strong and Dynamic Corporate Culture 15

Chapter 3 Diversity: A Good Business Choice 31

Chapter 4 The Environmental Agenda 35

Chapter 5 The Market Perspective 49

Part 2 Differentiation through Control of the Value Chain

Chapter 6 Creating a Unique Product Range 69

Chapter 7 Building a Supply Chain to Deliver Low Prices 79

Chapter 8 Efficient Retail Stores 91

Chapter 9 Effective Communication 97

Chapter 10 Working as One Company 101

Chapter 11 Staying on Track 113

Part 3 Market Leadership and a Balanced Market Portfolio

Chapter 12 The Market Strategy 127

Chapter 13 The European Expansion 131

Chapter 14 Strengthening Ikea in the United States 135

Chapter 15 Developments in Russia and Asia-Pacific 139

Chapter 16 A Local Company or a Global Retailer? 149

Chapter 17 Global Expansion in Retail 153

Part 4 Building for the Long Term

Chapter 18 The Financials 171

Chapter 19 The Role of the CEO l75.

ISBN:

9780071777650

0071777652

OCLC:

733248119