Population-based survey experiments / Diana C. Mutz.

Format:

Book

Author/Creator:

Mutz, Diana Carole.

Language:

English

Subjects (All):

Surveys--Methodology.

Surveys.

Social surveys--Methodology.

Social surveys.

Physical Description:

xiii, 177 pages ; 24 cm

Place of Publication:

Princeton : Princeton University Press, [2011]

Summary:

Population-based survey experiments have become an invaluable tool for social scientists struggling to generalize laboratory-based results, and for survey researchers besieged by uncertainties about causality. Thanks to technological advances in recent years, experiments can now be administered to random samples of the population to which a theory applies. Yet until now, there was no self-contained resource for social scientists seeking a concise and accessible overview of this methodology, its strengths and weaknesses, and the unique challenges it poses for implementation and analysis.

Drawing on examples from across the social sciences, this book covers everything you need to know to plan, implement, and analyze the results of population-based survey experiments. But it is more than just a "how to" manual. This lively book challenges conventional wisdom about internal and external validity, showing why strong causal claims need not come at the expense of external validity, and how it is now possible to execute experiments remotely using large-scale population samples.

Designed for social scientists across the disciplines, Population-Based Survey Experiments provides the first complete introduction to this methodology.

Offers the most comprehensive treatment of the subject

Features a wealth of examples and practical advice

Reexamines issues of internal and external validity

Can be used in conjunction with downloadable data from ExperimentCentral.org for design and analysis exercises in the classroom Book jacket.

Contents:

Population-based survey experiments

A hybrid methodology for the social sciences

Treatments for population-based experimental designs

Treatments to improve measurement

Direct and indirect treatments

Vignette treatments

Treatments in the context of games

Execution and analysis

Execution of population-based survey experiments

Analysis of population-based survey experiments

Situating population-based survey experiments

External validity reconsidered

More than just another method.

Notes:

Includes bibliographical references (pages [161]-172) and index.

ISBN:

9780691144511

0691144516

9780691144528

0691144524

OCLC:

699379048