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A guide to fundraising at historically Black colleges and universities : an all campus approach / Marybeth Gasman and Nelson Bowman, III.
LIBRA LC2781 .G37 2012
Available from offsite location
- Format:
- Book
- Author/Creator:
- Gasman, Marybeth.
- Language:
- English
- Subjects (All):
- African American universities and colleges--Finance.
- African American universities and colleges.
- Education, Higher--United States--Finance.
- Education, Higher.
- United States.
- Finance.
- Educational fund raising--United States.
- Educational fund raising.
- Physical Description:
- xix, 180 pages ; 21 cm
- Place of Publication:
- New York : Routledge, 2012.
- Summary:
- This book is a comprehensive, research-based work that brings the best practice and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, the book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions. Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered here.
- This practical guide includes:
- An All Camps Approach-Discussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success.
- Practical Recommendations-End-of-chapter suggestions fro quick reference, as well as recommendations integrated throughout.
- Examples of Innovative Approaches-An entire chapter outlining successful innovative fundraising and engagement programs at various institutions.
- Extensive Appendices-Useful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial and, and other helpful HBCU information. Book jacket.
- Contents:
- 1 Taking Inventory 1
- 2 The Role of the President 15
- 3 Academic Deans, Faculty, and Student Services Involvement 48
- 4 Alumni Giving and Engagement 57
- 5 Engaging Affinity Groups 79
- 6 Corporate and Foundation Giving 86
- 7 Building Endowments 92
- 8 Telling a Better Story 101
- 9 Innovative Fundraising and Engagement Programs 110
- 10 Background on Historically Black Colleges and Universities 118
- 11 Concluding Thoughts 124.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the James Hosmer Penniman Book Fund.
- ISBN:
- 0415892732
- 9780415892728
- 0415892724
- 9780415892735
- OCLC:
- 694393702
- Publisher Number:
- 99946407135
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