Politicians and rhetoric : the persuasive power of metaphor / Jonathan Charteris-Black.

Format:

Book

Author/Creator:

Charteris-Black, Jonathan, 1955-

Language:

English

Subjects (All):

Metaphor.

Rhetoric--Political aspects.

Rhetoric.

Physical Description:

xiv, 370 pages : illustrations ; 22 cm

Edition:

Second edition.

Place of Publication:

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.

Summary:

Politicians promise a future based on an evaluation of the present and communicate this vision by activating ideas, values and feelings that are deep-seated within the audience. This fully updated second edition has chapters on three additional politicians- Barack Obama, Ronald Reagan and Enoch Powell - as well as revised accounts of the original six politicians to provide a comprehensive study of political rhetoric. It contains a new chapter on the role of metaphor in political communication. This book explains how politicians use metaphors consistently to create credible myths that contribute to their persuasiveness Book jacket.

Contents:

1 Persuasion, Speech Making and Rhetoric 1

1.1 Language and politics 1

1.2 The art of speech making 5

1.2.1 'Spin', manipulation and trust 5

1.2.2 Classical speech making 6

1.2.3 Contemporary rhetoric 9

1.3 Persuasion and rhetoric 13

1.3.1 Persuasion 13

1.3.2 Rhetoric and dialect 15

1.3.3 The psychology of persuasion 17

1.3.4 Media influences 20

1.4 Ideology and myth 21

1.4.1 Ideology 21

1.4.2 Myth 22

1.4.3 Political myth 24

1.5 Summary 26

2 Metaphor in Political Discourse 28

2.1 Metaphor and political thinking 28

2.1.1 Introduction - Gordon Brown's 'moral compass' 28

2.1.2 What is metaphor? 32

2.1.3 The purpose of metaphor - conventional metaphor 32

2.2 Metaphor in political persuasion 35

2.2.1 Right thinking 35

2.2.2 Myth making: telling the right story 38

2.2.3 Evaluating metaphor in political persuasion 43

2.3 Critical metaphor analysis and cognitive semantics 45

2.4 Summary 50

3 Winston Churchill: Metaphor and Heroic Myth 52

3.1 Background 52

3.2 The rhetoric of Winston Churchill 54

3.3 Metaphor analysis 58

3.4 Personification 61

3.5 Journey metaphors 66

3.6 Metaphors of light and darkness 71

3.7 Nested metaphors 74

3.8 Summary 77

4 Martin Luther King: Messianic Myth 79

4.1 Background 79

4.2 Messianic myth 81

4.3 The rhetoric of Martin Luther King 83

4.4 Metaphor analysis: source domains 87

4.4.1 Introduction to findings 87

4.4.2 Journey metaphors 88

4.4.3 Landscape metaphors 96

4.5 Metaphor analysis: target domains 100

4.5.1 Segregation metaphors 100

4.5.2 Metaphors for non-violence 104

4.6 Metaphor interaction 104

4.7 Summary 107

5 Enoch Powell: the Myth of the Oracle 109

5.1 Background 109

5.2 The rhetoric of Enoch Powell 111

5.3 Rhetorical strategies 116

5.3.1 Popular phrases: sounding right 116

5.3.2 Reported dialogue with interlocutors: thinking right 117

5.3.3 Narrative: telling the right story 120

5.4 Metaphor analysis 123

5.5 Summary 136

6 Ronald Reagan and Romantic Myth: 'From the Swamp to the Stars' 138

6.1 Background - romantic myth 138

6.2 The rhetoric of Ronald Reagan - the actor politician 142

6.3 Sports metaphors and the broadcaster politician 146

6.4 Reaching for the stars: intergalactic myth 149

6.5 Intergalactic metaphors and light metaphors 155

6.6 Conclusion 163

7 Margaret Thatcher and the Myth of Boudicca 165

7.1 Background - the Iron Lady 165

7.2 The rhetoric of Margaret Thatcher 168

7.2.1 Social And Economic Problems Are Enemies 170

7.2.2 Industrial Relations Is A Battle 171

7.2.3 Political Opponents Are Enemies 173

7.2.4 Summary of Margaret Thatcher's rhetoric 176

7.3 Metaphor analysis 178

7.3.1 Journey metaphors 178

7.3.2 Health metaphors 180

7.3.3 Metaphors for religion and morality 182

7.3.4 Metaphors of life and death 187

7.3.5 Animal metaphors 189

7.3.6 Master-servant metaphors 190

7.3.7 Other metaphors 191

7.4 Summary 192

8 Clinton and the Rhetoric of Image Restoration 1905

8.1 Background 195

8.2 The rhetoric of Bill Clinton: metaphor and image presentation 196

8.3 Metaphor analysis 200

8.3.1 Creation metaphors 202

8.3.2 Destruction metaphors 205

8.3.3 Metaphors for life, rebirth and death 208

8.3.4 Journey metaphors 211

8.3.5 Religious metaphors 217

8.4 Metaphor diversity and everyday heroes 219

8.5 Summary 221

9 Tony Blair and Conviction Rhetoric 223

9.1 Background 223

9.2 Blair, communication and leadership 225

9.3 Blair and the rhetoric of legitimisation: the epic battle between good and evil 228

9.4 Metaphor analysis 234

9.4.1 Journey metaphors 234

9.4.2 Blair and reification 236

9.4.3 Personification 243

9.4.4 Neutral reification and the use of phraseology 245

9.5 Summary 246

10 George Bush and the Rhetoric of Moral Accounting 251

10.1 Introduction 251

10.2 The rhetoric of George W. Bush: the moral accounting metaphor 253

10.3 Metaphor analysis 256

10.3.1 Personifications and telling the right story 256

10.3.2 Depersonifications 264

10.3.3 Finance metaphors 266

10.3.4 Crime and punishment metaphors 270

10.4 Summary 278

11 Barack Obama and the Myth of the American Dream 280

11.1 Introduction 280

11.2 Obama and the American Dream 285

11.3 Classical rhetori 288

11.4 Metaphor analysis 295

11.4.1 Overview 295

11.4.2 Metaphor and speech structur 301

11.5 Blending of rhetorical tradition 305

11.6 Conclusion 310

12 Myth, Metaphor and Leadership 311

12.1 Politicians and metaphor 311

12.2 Overview of metaphor types in political speeches 313

12.3 Metaphor and political communication 318

12.3.1 Establishing the politician's ethos: having the right intentions 318

12.3.2 Heightening the pathos: sounding right 320

12.3.3 Communicating and explaining political policies: thinking right 321

12.3.4 Communication of ideology by political myth: telling the right story 323

12.4 Summary: myth, magic and power 326.

Notes:

Includes bibliographical references and indexes.

ISBN:

9780230251649

0230251641

9780230251656

023025165X

OCLC:

711643431