Theories of communication / Eric McLuhan and Marshall McLuhan.

Format:

Book

Author/Creator:

McLuhan, Eric.

Contributor:

McLuhan, Marshall, 1911-1980.

Language:

English

Subjects (All):

Communication.

Physical Description:

xiv, 253 pages : illustrations ; 23 cm

Place of Publication:

New York : Peter Lang, [2011]

Summary:

This collection gathers 16 short essays, most previously published, written separately and together by pioneering communication theorist Marshall McLuhan (1911-1980) and his son Eric McLuhan, co-editor of the journal McLuhan Studies. In the first essay, Marshall McLuhan proposes a 'World Communication Series' of essays on different thinkers' theories of communication. The rest of the book attempts to fulfill that vision. "Pound, Eliot, and the Rhetoric of The Wasteland" examines the contending approaches to communication of T. S. Eliot and Ezra Pound. "Poetic vs. Rhetorical Exegesis," written in 1944 as a book review, situates practical criticism as essentially theoretical. Two complementary chapters, "The Emperor's Old Clothes" and "The Emperor's New Clothes," tackle the theme of the subliminal effects of media. The book ends with an essay on Marshall McLuhan's own theory of communication. About 45 pages of appendices offer background on communication theories of Aristotle, Cicero, Judaism, and Catholicism. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Contents:

World communication series / Eric and Marshall McLuhan

Wyndham Lewis: his theory of art and communication / Marshall McLuhan

Formal causality in Chesterton / Marshall McLuhan

Francis Bacon's theory of communication and media / Eric McLuhan

Pound, Eliot and the rhetoric of The waste land / Marshall McLuhan

Thomas Aquinas's theory of communication / Eric McLuhan

Rhetorical spirals in Four quartets / Marshall McLuhan

Poetic vs. rhetorical exegesis:the case for Leavis against Richards and Empson / Marshall McLuhan

Joyce and McLuhan / Eric McLuhan

Introduction: Paradox in Chesterton / Marshall McLuhan

The bias of communication / Marshall McLuhan

Media ad-vice / Marshall McLuhan

The emperor's old clothes / Marshall McLuhan

The emperor's new clothes / Marshall McLuhan and Harley Parker

Culture and communication: the two hemispheres / Marshall McLuhan and Eric McLuhan

Marshall McLuhan's theory of communication: the Yegg / Eric McLuhan.

Notes:

Includes bibliographical references.

ISBN:

9781433112126

1433112124

9781433112133

1433112132

OCLC:

668990505