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Readings in consumer behavior : individuals, groups, and organizations / edited by Melanie Wallendorf, Gerald Zaltman.
LIBRA HC110.C6 R4
Available from offsite location
- Format:
- Book
- Series:
- Theories in marketing series
- Language:
- English
- Subjects (All):
- Consumers--United States.
- Consumers.
- United States.
- Consumer protection--United States.
- Consumer protection.
- Physical Description:
- xvi, 473 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Wiley, [1979]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 047103021X
- OCLC:
- 4194145
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