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Neurogastronomy : how the brain creates flavor and why it matters / Gordon M. Shepherd.
- Format:
- Book
- Author/Creator:
- Shepherd, Gordon M., 1933-2022.
- Language:
- English
- Subjects (All):
- Nose--Physiology.
- Nose.
- Smell--Physiological aspects.
- Smell.
- Taste--Physiological aspects.
- Taste.
- Brain--Physiology.
- Brain.
- Olfactory Perception--physiology.
- Brain--physiology.
- Taste Perception--physiology.
- Medical Subjects:
- Olfactory Perception--physiology.
- Brain--physiology.
- Taste Perception--physiology.
- Physical Description:
- xiii, 267 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Columbia University Press, [2012]
- Summary:
- Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that our sense of smell diminished as humans evolved, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously thought. He also connects his research to trends in nutrition, dieting, obesity, and the challenges that many face in eating healthily. He concludes with an analysis of human perceptions of smell and flavor and their relationship to the neural basis of consciousness. Book jacket.
- Contents:
- The revolution in smell and flavor
- Dogs, humans, and retronasal smell
- How the mouth fools the brain
- The molecules of flavor
- Making pictures of smells
- Smell receptors for smell molecules
- Forming a sensory image
- Images of smell : an "aha" moment
- A smell is like a face
- Pointillist images of smell
- Enhancing the image
- Creating, learning, and remembering smell
- Creating flavor
- Smell and flavor
- Taste and flavor
- Mouth-sense and flavor
- Seeing and flavor
- Hearing and flavor
- The muscles of flavor
- Putting it together : the human brain flavor system
- Why it matters
- Flavor and emotions : "images of desire"
- Flavor and memory : reinterpreting Proust
- Flavor and obesity
- Decisions and the neuroeconomics of flavor and nutrition
- Plasticity in the human brain flavor system
- Smell, flavor, and language
- Smell, flavor, and consciousness
- Smell and flavor in human evolution
- Why flavor matters.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780231159104
- 0231159102
- 9780231530316
- 0231530315
- OCLC:
- 741340070
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