Public relations and marketing for archives : a how-to-do-it manual / edited by Russell D. James and Peter J. Wosh.

Format:

Book

Contributor:

James, Russell D.

Wosh, Peter J.

Class of 1953 Fund.

Series:

How-to-do-it manuals for libraries ; no. 176.

How-to-do-it manuals for libraries

Language:

English

Subjects (All):

Archives--Public relations--Handbooks, manuals, etc.

Archives.

Archives--Public relations.

Genre:

Handbooks and manuals.

Physical Description:

xiv, 273 pages : illustrations ; 28 cm.

Place of Publication:

Chicago : Society of American Archivists ; New York : Neal-Schuman Publishers, [2011]

Summary:

James, an e-book literary agent and freelance editor, and Wosh (archives and public history, New York U.) outline public relations and marketing strategies archivists can use to draw users and donors to archives through websites, social media, blogs, newsletters, presentations, and other ideas. In the 12 chapters, a group of archivists, librarians, information technologists, and social media specialists from the US and Canada discuss the use of Facebook, Twitter, YouTube, Flickr, media outlets, press kits and news releases, photos, exhibits, educational programs, and special events, then address the most important groups to reach: patrons who attend educational programming events and public presentations; historical societies, genealogists, and volunteers; donors; and college students. Each chapter concludes with steps for creating planning documents, and a sample plan is provided in an appendix. Co-published with the Society of American Archivists. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Class of 1953 Fund.

ISBN:

1555707335

9781555707330

OCLC:

741273555

Publisher Number:

99945804368