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The rise of fashion and lessons learned at Bergdorf Goodman / Ira Neimark.

Lippincott Library HF5465 .U64 B47 2011
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Format:
Book
Author/Creator:
Neimark, Ira.
Language:
English
Subjects (All):
Neimark, Ira.
Bergdorf Goodman (New York, N.Y.)--History--20th century.
Bergdorf Goodman (New York, N.Y.).
Department stores--New York (State)--New York--History--20th century.
Department stores.
Fashion merchandising--United States--History--20th century.
Fashion merchandising.
Clothing trade--United States--History--20th century.
Clothing trade.
Clothing trade--Customer services.
Customer services.
History.
United States.
New York (State)--New York.
Physical Description:
xvii, 298 pages : illustrations ; 25 cm
Place of Publication:
New York : Fairchild Books, [2011]
Contents:
Pt. 1. From Bonwit Teller to Bergdorf Goodman. Bonwit Teller ; Changing of the guard at Bergdorf Goodman ; Extraordinary times ; Experiences learned along the way
Pt. 2. The business of fashion. Fashion designer stories ; The entrepreneurs ; Deals and diplomacy
Pt. 3. The fall of service. The lost art of customer service ; Pt. 4. Retail common sense. Connecting with the customer ; Customer service means business
Pt. 5. Lessons learned from my career. Lessons for future success.
Notes:
Includes index.
ISBN:
9781609013189
1609013182
OCLC:
701808540

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