Publishing : principles and practice / Richard Guthrie.

Format:

Book

Author/Creator:

Guthrie, R. (Richard)

Language:

English

Subjects (All):

Publishers and publishing.

Book industries and trade.

Physical Description:

xii, 225 pages : illustrations ; 28 cm

Place of Publication:

Los Angeles : Sage, 2011.

Summary:

This text examines all major aspects of the contemporary book publishing trade in the UK and US. After an overview of the history of books since 1475, the volume details the publishing process, looking at the editor's role, the production process, printing and bookbinding, budgeting, and the roles of agents, writers, and readers. Various sectors of publishing are explored, such as consumer and trade books, academic publishing, professional and journal publishing, education, reference, and children's books. A chapter on the business of publishing examines corporate strategies, mergers, and the rise of five large trade publishers. One chapter focuses on digital publishing, discussing social networking, media regulation, guerilla marketing, print on demand, and e-books. Separate chapters are devoted to copyright and publishing law, rights and contracts, and marketing and bookselling. The book is illustrated with a few b&w book covers and includes charts and graphs, case study boxes, bullet points, and timelines. Guthrie holds advanced degrees in publishing studies. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Contents:

A history of books

The publishing process

Sectors in the anglophone model

Craft to corporation

Copyright and publishing law

Rights and contracts

Marketing, promotion and bookselling

The era of digital publishing.

ISBN:

9781847870148

1847870147

OCLC:

726819506