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Generation Y in consumer and labour markets / Anders Parment.
- Format:
- Book
- Author/Creator:
- Parment, Anders, 1972-
- Series:
- Routledge interpretive marketing research series ; 15.
- Routledge interpretive marketing research series
- Language:
- English
- Subjects (All):
- Generation Y--Economic conditions.
- Generation Y.
- Young adult consumers.
- Generation Y--Employment.
- Economic conditions.
- Physical Description:
- xx, 153 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Routledge, 2012.
- Contents:
- Introduction
- Generational cohorts and the emergence of Generation Y
- Generation Y and society: values and defining moments
- Generation Y and the market environment
- Generation Y and the social environment
- Generation Y as consumers and coworkers.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780415886482
- 0415886481
- OCLC:
- 642845725
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