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Industrial marketing : a German-American perspective / edited by Klaus Backhaus and David T. Wilson.
LIBRA HF5415.2 .I521 1986
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Industrial marketing--Research--United States.
- Industrial marketing.
- Industrial marketing--Research.
- United States.
- Industrial marketing--Research--Germany (West).
- Germany (West).
- Physical Description:
- viii, 373 pages : illustrations ; 25 cm
- Place of Publication:
- Berlin ; New York : Springer-Verlag, [1986]
- Notes:
- Includes bibliographies.
- ISBN:
- 0387161147
- OCLC:
- 12810248
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