The media gaze : representations of diversities in Canada / Augie Fleras.

Format:

Book

Author/Creator:

Fleras, Augie, 1947-

Language:

English

Subjects (All):

Mass media--Social aspects--Canada.

Mass media.

Mass media--Political aspects--Canada.

Mass media--Political aspects.

Minorities in mass media.

Mass media--Social aspects.

Canada.

Minorities in mass media--Canada.

Multiculturalism in mass media.

Physical Description:

xi, 300 pages ; 24 cm

Place of Publication:

Vancouver : UBC Press, [2011]

Summary:

This analysis of the portrayal of diversity in Canadian mainstream media highlights the ways in which media molds cultural and political debates on difference, and how, contrary to popular perception, the media has an agenda of its own in influencing belief. The work begins with an exploration of the "media gaze" and methodologies for dissecting media representations, and continues with an analysis of the politics of the media gaze, case studies relating to gender, religion, advertising and racism and a discussion of ways in which marginalized groups can affect change in mainstream media representations. Fleras is a professor of sociology at the University of Waterloo, Ontario. Distributed in the US by the University of Washington Press and in Canada by the University of Toronto Press. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Contents:

Disassembling media representations 101

Conceptualizing media gazes

Racialized media, mediated racism

A gendered media: male media gazes in a feminist world

Media, classed: framing the rich, the poor, and the working in-between

Sexuality in the media: the new media gays

Engaging age(ism): young adults, older adults

Racializing immigrants/refugees: news framing the other within

Advertising beauty: what is Dove really doing?

Reclaiming a muscular masculinity: televising a working-class heroic / with the assistance of Dr. Shane Dixon

Framing religion: media blind spot or coverage that blinds?

Social media as oppositional gaze

Unsilencing Aboriginal voices: toward an Indigenous media gaze

Ethnic media: "empowering the people"

Conclusion: re-engaging the media gaze.

Notes:

Includes bibliographical references (pages [265]-291) and index.

ISBN:

9780774821360

0774821361

OCLC:

729990552