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Amway forever : the amazing story of a global business phenomenon / Kathryn A. Jones.
LIBRA HF5439.H82 J66 2011
Available from offsite location
- Format:
- Book
- Author/Creator:
- Jones, Kathryn A., 1956-
- Language:
- English
- Subjects (All):
- Amway Corporation.
- Direct selling--United States.
- Direct selling.
- United States.
- Physical Description:
- xvi, 220 pages ; 24 cm
- Place of Publication:
- Hoboken, N.J. : Wiley, [2011]
- Summary:
- "A fascinating look at five decades of Amway's innovationAmway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. Delves into how innovation has led to Amway's growth into an international powerhouse Reveals Amway's pioneering marketing tactics and sales strategies Offers an historic perspective, as well as a contemporary look, at how the company has evolved Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success"-- Provided by publisher.
- Contents:
- Chapter 1 Capitalism and Controversy 1
- Chapter 2 An Adventurous Partnership 15
- Chapter 3 Taking Flight and Sailing Away 25
- Chapter 4 Sell Something Everybody Needs 35
- Chapter 5 Unveiling "The Plan" 45
- Chapter 6 Toppling the Pyramid 57
- Chapter 7 Retooling the Machine 77
- Chapter 8 Diamonds, Rubies, Emeralds, and Pearls 91
- Chapter 9 Clash of the Soap Titans 107
- Chapter 10 Friends in High Places 119
- Chapter 11 West Meets East 131
- Chapter 12 The Biggest Market Ever 145
- Chapter 13 New Heart, New Identity 153
- Chapter 14 Amway Redux 163
- Chapter 15 The Way Ahead 177.
- Notes:
- Includes bibliographical references (pages 203-211) and index.
- ISBN:
- 9780470488218
- 0470488212
- OCLC:
- 460062075
- Online:
- Cover image
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