Neuroscience of preference and choice : cognitive and neural mechanisms / edited by Raymond J. Dolan, Tali Sharot.

Format:

Book

Contributor:

Dolan, Raymond J.

Sharot, Tali.

Gail and Warren Lieberfarb Mental Health and Neuroscience Library Resources Fund.

Language:

English

Subjects (All):

Neuropsychology.

Choice (Psychology).

Physical Description:

xiv, 342 pages ; 23 cm

Place of Publication:

Oxford : Academic, 2011.

Contents:

I Mechanisms

1 The Neurobiology of Preferences / Mkael Symmonds Symmonds, Mkael, Raymond J. Dolan Dolan, Raymond J.

Introduction 4

Concepts of Choice and Preference 6

What are the Potential Neural Mechanisms Underlying Preference 12

Conclusion 22

References 23

2 Models of Value and Choice / Peter Dayan Dayan, Peter

Introduction 33

Reinforcement Learning 35

Controllers 38

Combination 44

Discussion 47

Acknowledgments 48

References 49

3 Predicting Emotional Reactions: Mechanisms, Bias and Choice / Tali Sharot Sharot, Tali

Introduction 53

How We Predict Emotional Reactions 55

Biases in Predicting Emotional Reactions 61

Conclusion 68

Acknowledgments 69

References 69

II Contextual Factors

4 The Evolution of Our Preferences: Insights from Non-human Primates / Venkat Lakshminarayanan Lakshminarayanan, Venkat, Laurie R. Santos Santos, Laurie R.

Introduction 75

How Choice Changes Preferences in Adult Humans 77

The Origins of Choice-Based Preference Reversals 78

How Framing Affects Choice in Adult Humans 81

Framing Effects in Capuchin Monkeys 84

How Studies of the Origin of Choice Biases Inform Adult Human Decision-Making 87

Acknowledgments 89

References 89

5 The Effect of Context on Choice and Value / Benedetto De Martino Martino, Benedetto De

Introduction 94

Brief Historical Overview 94

Effect of Context on Choices 97

Effect of Context on Values 107

The Neurobiology of Loss Aversion 112

Conclusions 114

Acknowledgments 115

References 115

6 Preference Change through Choice / Petter Johansson Johansson, Petter, Lars Hall Hall, Lars, Nick Chater Chater, Nick

Introduction 121

Choice Blindness 125

Choice Blindness and Preference Change for Faces 127

Choice Blindness and Preference Change for Risky Choices 130

Choice Blindness and Preference Change for Political Opinion 132

Discussion 135

Acknowledgment 138

References 138

7 Set-Size Effects and the Neural Representation of Value / Kenway Louie Louie, Kenway, Paul W. Glimcher Glimcher, Paul W.

Introduction 143

The Paradox of Choice 144

Context-Dependent Choice Behavior 148

The Neural Basis of Decision-Making 153

Neural Activity and the Effect of Alternatives 157

Set-Size Effects and the Neural Representation of Subjective Value 161

Conclusion 167

References 169

III Social Factors

8 Social Factors and Preference Change / Daniel Campbell-Meiklejohn Campbell-Meiklejohn, Daniel, Chris D. Frith Frith, Chris D.

Introduction 178

The Presence of Others 178

The Behavior and Experience of Others 184

The Minds of Others 193

Conclusions 200

Acknowledgments 200

References 201

9 Social and Emotional Factors in Decision-Making: Appraisal and Value / Elizabeth A. Phelps Phelps, Elizabeth A., Peter Sokol-Hessner Sokol-Hessner, Peter

Introduction 207

Emotional Factors 208

Social Factors and Emotional Influences 214

Conclusions 220

References 221

IV Perceptual Factors

10 Auditory Preferences and Aesthetics: Music, Voices, and Everyday Sounds / Josh H. Mcdermott Mcdermott, Josh H.

Introduction 227

Annoying Sounds 228

Pleasant Environmental Sounds 231

Voices 231

Music 235

Conclusions 249

Acknowledgments 249

References 250

11 The Flexibility of Chemosensory Preferences / Geraldine Coppin Coppin, Geraldine, David Sander Sander, David

Introduction 258

Needs, Goals and Values in the Flexibility of Chemosensory Preferences 260

The Role of Learning and Exposure Factors in the Flexibility of Chemosensory Preferences 263

The Role of Other Sensory Inputs and Cognitive Factors in the Flexibility of Chemosensory Preferences 266

Conclusion 269

References 270

12 Dynamic Preference Formation via Gaze and Memory / Hsin-I Liao Liao, Hsin-I, Shinsuki Shimojo Shimojo, Shinsuki

Gaze and Preference 277

Novelty Versus Familiarity 280

How Does Gaze Interact with Memory in Preference Decision? 281

Dynamic and Time-Evolving Process Towards Preference Decision 290

References 291

V Implications, Application and Future Direction

13 Choice Sets as Percepts / Andrew Caplin Caplin, Andrew

Introduction 295

Samuelson Meets Weber 296

Search and the Choice Process 298

The Drift-Diffusion Model and Small Choice Sets 300

Next Steps 302

Acknowledgments 304

References 304

14 Preferences and Their Implication for Policy, Health and Wellbeing / Ivo Vlaev Vlaev, Ivo, Ara Darzi Darzi, Ara

Introduction 305

Routes to Behavior Change 307

Systems for Self-Control 311

Behavior Change Interventions 319

Conclusion 329

Acknowledgments 330

References 330.

Local Notes:

Acquired for the Penn Libraries with assistance from the Gail and Warren Lieberfarb Mental Health and Neuroscience Library Resources Fund.

ISBN:

9780123814319

0123814316

OCLC:

751747235