Pastoral capitalism : a history of suburban corporate landscapes / Louise A. Mozingo.

Format:

Book

Author/Creator:

Mozingo, Louise A.

Series:

Urban and industrial environments

Language:

English

Subjects (All):

Industrial location--United States--Case studies.

Industrial location.

Corporations--Headquarters--United States.

Corporations.

Land use, Rural--United States.

Land use, Rural.

Corporations--Headquarters.

United States.

Genre:

Case studies.

Physical Description:

x, 315 pages : illustrations (some color) ; 24 cm.

Place of Publication:

Cambridge, Mass. : MIT Press, [2011]

Contents:

Postwar corporations, cities, and the pastoral landscape. The apex of the American corporation. The American city at mid-century. The American pastoral ideal

The corporation in the suburbs : a development that bespeaks orderliness, spaciousness, and well-being. Leaving the city center. Lessons from the factory. Locating in the suburbs. The suburban corporate landscape. The corporation in the suburb

The corporate campus : where talented young men are encouraged to think freely. From machinist to Nobel Laureate, workshop to laboratory. A precedent : NELA Park. AT&T Bell Telephone Laboratories. General Electric Electronics Park and Johns-Manville Research Center. General Motors Technical Center. Corporate campus in California. The corporate campus after 1960. The campus, the corporation, and the city

The corporate estate : out of the city and into the trees. Precedents. Inventing the idea : General Foods. The modernist and the pastoral : Connecticut General Life Insurance Company. The definitive estate : Deere & Company Administrative Center. The corporate estate after Deere. Persuasive generosity

The office park : looking out over the tree tops instead of the car tops. Offices for an expanding economy : corporate branch offices, back offices, service corporations, and start-ups. Changing suburbs and office parks. Birmingham and Waltham : the first office parks. The research park. Expansion of the office park. A longer, greener view. An American Versailles?

Global pastoral capitalism : you will feel like you are in heaven. Global competition and pastoral status. Pastoral capitalism goes global. Capitalist magic : gazing at greenness.

Notes:

Includes bibliographical references and index.

ISBN:

9780262015431

0262015439

OCLC:

664840023