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Norms for the readership of national ads and an analysis of the readership effects of ad size.
LIBRA HF6107 .N66 1972
Available from offsite location
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising, Newspaper.
- Newspaper reading.
- Physical Description:
- 10 leaves, 2 unnumbered leaves : illustrations ; 28 cm
- Other Title:
- An analysis of the readership effects of ad size.
- Place of Publication:
- New York : Newspaper Advertising Bureau, 1972.
- Notes:
- "March 1972"
- OCLC:
- 10337956
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