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Innovative behavior and communication / Thomas S. Robertson.
- Format:
- Book
- Author/Creator:
- Robertson, Thomas S.
- Series:
- Editors' series in marketing.
- Editors' series in marketing
- Language:
- English
- Subjects (All):
- Marketing.
- Diffusion of innovations.
- New products.
- Physical Description:
- xiv, 331 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Holt, Rinehart and Winston, [1971]
- Notes:
- Bibliography: pages 295-320.
- ISBN:
- 0030791057
- OCLC:
- 163681
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