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Personal characteristics and consumer buying behavior: a multidimensional approach / V. Parker Lessig.
LIBRA HF5415.3 .L48
Available from offsite location
- Format:
- Book
- Author/Creator:
- Lessig, V. Parker.
- Series:
- Study (Washington State University. Bureau of Economic and Business Research) ; no. 47.
- [Washington State University. Bureau of Economic and Business Research. Study no. 47]
- Language:
- English
- Subjects (All):
- Consumers.
- Motivation research (Marketing).
- Physical Description:
- 106 pages ; 23 cm.
- Other Title:
- Consumer buying behavior.
- Place of Publication:
- [Pullman] : Washington State University Press, 1971.
- Notes:
- On spine: Consumer buying behavior.
- Bibliography: pages 104-106.
- OCLC:
- 148557
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