What would Google do? : reverse-engineering the fastest-growing company in the history of the world / Jeff Jarvis.

Format:

Book

Author/Creator:

Jarvis, Jeff, 1954-

Language:

English

Subjects (All):

Google.

Information technology--Management.

Information technology.

Technological innovations.

Creative ability in business.

Leadership.

Physical Description:

ix, 268 pages ; 21 cm

Edition:

First Harper Business paperback.

Place of Publication:

New York : HarperBusiness, 2011.

Summary:

"Eye-opening, thought-provoking, and enlightening."--USA Today -- "An indispensable guide to the business logic of the networked era."--Clay Shirky, author of Here Comes Everybody -- "A stimulating exercise in thinking really, really big."--San Jose Mercury News -- What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Notes:

Originally published: London: Collins Business, 2009.

Includes index.

ISBN:

0061709697

9780061709692

OCLC:

751829353

Publisher Number:

99945109556