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Small business and the public library : strategies for a successful partnership / Luise Weiss, Sophia Serlis-McPhillips, Elizabeth Malafi.

Van Pelt Library Z711.75 .W45 2011
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Format:
Book
Author/Creator:
Weiss, Luise, 1937-
Contributor:
Serlis-McPhillips, Sophia.
Malafi, Elizabeth.
Language:
English
Subjects (All):
Libraries and business--United States.
Libraries and business.
Libraries and the unemployed--United States.
Libraries and the unemployed.
Business information services--United States.
Business information services.
United States.
Physical Description:
xi, 132 pages : illustrations ; 26 cm
Place of Publication:
Chicago : American Library Association, 2011.
Summary:
At a time when many job seekers, college applicants, and small businesses are using the library to find resources, Weiss et al., former and current reference and adult programming librarians, show public libraries how to incorporate small business services into their resources and market them to the business community for greater use, quality, and visibility. They describe ideas for collection development, programming, marketing, and coalition and partnership building. They discuss the role of technology, the importance of outreach, print and electronic resources valuable for business and career questions, issues involved in creating programs, networking, and acquiring funding. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Contents:
Business services and the mission of the library
Collection development : tools of the trade
Programming : opening the doors
Marketing : getting the word out
Networking : meeting and greeting
The power of partnerships
Funding : how to pay for it all
The future.
Notes:
Includes bibliographical references and index.
ISBN:
9780838909935
0838909930
OCLC:
729721250

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