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The Anatomy of a television commercial; the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards. / Edited and with an introd. by Lincoln Diamant.
- Format:
- Book
- Conference/Event
- Conference Name:
- I.R.T.S. TV Commercial Production Workshop, New York (City), 1969.
- Series:
- Communication arts books
- Language:
- English
- Subjects (All):
- Television advertising--United States.
- Television advertising.
- United States.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- 191 pages : illustrations ; 27 cm.
- Place of Publication:
- New York : Hastings House, [1970]
- Notes:
- Includes the proceedings of the 1969 I.R.T.S. TV Commercial Production Workshop.
- OCLC:
- 120150
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