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Consumer behavior, contemporary research in action / Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan.
LIBRA HF5415.3 .H64
Available from offsite location
- Format:
- Book
- Author/Creator:
- Holloway, Robert J., compiler.
- Language:
- English
- Subjects (All):
- Consumers.
- Motivation research (Marketing).
- Physical Description:
- viii, 458 pages : illustrations ; 24 cm
- Place of Publication:
- Boston : Houghton Mifflin, [1970, c1971].
- Notes:
- Includes bibliographies.
- ISBN:
- 0395046386
- OCLC:
- 109925
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