Public relations as activism : postmodern approaches to theory & practice / Derina R. Holtzhausen.

Format:

Book

Author/Creator:

Holtzhausen, Derina Rhoda.

Series:

Routledge communication series

Communication series

Language:

English

Subjects (All):

Public relations.

Social movements.

Political participation.

Physical Description:

xvi, 268 pages ; 24 cm.

Place of Publication:

New York : Routledge, 2012.

Summary:

This volume applies postmodern theory to public relations, to provide an alternative lens to public relations theory and practice and develop public relations theory within the context of postmodernism. Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism.

This book will be a valuable resource for scholars and students in public relations and may be used in advanced courses on public relations theory, PR management, organizational communication, and related areas. Book jacket.

Contents:

Postmodernity, postmodernism, and public relations

Postmodern ethics as a foundation for public relations activism

A postmodern view of public relations history

Power and the public relations function

Public relations and the postmodern turn in organization theory

Public relations knowledge and research in postmodernity

Activism as the postmodern agency of public relations.

Notes:

Includes bibliographical references (pages [243]-258) and index.

ISBN:

9780805855234

0805855238

9780203819098

0203819098

9780415883153

0415883156

9780203846063

0203846060

OCLC:

670375062