Public relations as activism : postmodern approaches to theory & practice / Derina R. Holtzhausen.

Format:

• Book

Author/Creator:

• Holtzhausen, Derina Rhoda.

Series:

• Routledge communication series
• Communication series

Language:

English

Subjects (All):

• Public relations.
• Social movements.
• Political participation.

Physical Description:

xvi, 268 pages ; 24 cm.

Place of Publication:

New York : Routledge, 2012.

Summary:

• This volume applies postmodern theory to public relations, to provide an alternative lens to public relations theory and practice and develop public relations theory within the context of postmodernism. Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism.
• This book will be a valuable resource for scholars and students in public relations and may be used in advanced courses on public relations theory, PR management, organizational communication, and related areas. Book jacket.

Contents:

• Postmodernity, postmodernism, and public relations
• Postmodern ethics as a foundation for public relations activism
• A postmodern view of public relations history
• Power and the public relations function
• Public relations and the postmodern turn in organization theory
• Public relations knowledge and research in postmodernity
• Activism as the postmodern agency of public relations.

Notes:

Includes bibliographical references (pages [243]-258) and index.

ISBN:

• 9780805855234
• 0805855238
• 9780203819098
• 0203819098
• 9780415883153
• 0415883156
• 9780203846063
• 0203846060

OCLC:

670375062