Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.

Format:

Book

Author/Creator:

Kawasaki, Guy, 1954-

Language:

English

Subjects (All):

Persuasion (Psychology) in organizations.

Persuasion (Psychology).

Influence (Psychology).

Marketing--Psychological aspects.

Marketing.

Management--Psychological aspects.

Management.

Physical Description:

xxiii, 211 pages : illustrations ; 22 cm

Place of Publication:

New York : Portfolio/Penguin, 2011.

Summary:

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.

Contents:

Introduction

Why enchantment?

How to achieve likability

How to achieve trustworthiness

How to prepare

How to launch

How to overcome resistance

How to make enchantment endure

How to use push technology

How to use pull technology

How to enchant your employees

How to enchant your boss

How to resist enchantment

Conclusion.

Notes:

Includes bibliographical references and index.

ISBN:

9781591843795

1591843790

OCLC:

635459572

Online:

Contributor biographical information

Publisher description