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The idea writers : copywriting in a new media and marketing era / Teressa Iezzi.
Lippincott Library HF5825 .I49 2010
Available
- Format:
- Book
- Author/Creator:
- Iezzi, Teressa.
- Language:
- English
- Subjects (All):
- Advertising copy.
- Marketing.
- Physical Description:
- 213 pages ; 24 cm
- Edition:
- First edition.
- Place of Publication:
- New York, NY : Palgrave Macmillan, 2010.
- Contents:
- The creativity age
- Bernbach to the future
- The storytellers
- Digital is not a channel
- How to not write advertising
- Life in Adland
- Bringing ideas to life
- It's just getting good
- Appendix 1. And now a few words from Lee Clow
- Appendix 2. And now a few words from Jeff Goodby.
- Notes:
- Includes bibliographical references (pages [203]-207) and index.
- ISBN:
- 9780230613881 :
- 0230613888
- OCLC:
- 660161877
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