Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Réjean Savard.

Format:

Book

Contributor:

Gupta, Dinesh K.

Savard, Réjean, 1950-

International Federation of Library Associations and Institutions. Management and Marketing Section.

Series:

IFLA publications ; 145.

IFLA publications

Language:

English

French

Subjects (All):

Libraries--Marketing--Congresses.

Libraries.

Online social networks--Library applications--Congresses.

Online social networks.

Web 2.0--Congresses.

Web 2.0.

Online social networks--Library applications.

Libraries--Marketing.

Genre:

Conference papers and proceedings.

Physical Description:

xiv, 161 pages : illustrations ; 24 cm.

Place of Publication:

Berlin ; New York : De Gruyter Saur, [2011]

Language Note:

Papers in English and French.

Summary:

Drawn from papers delivered at a meeting of the International Federation of Library Associations Management and Marketing Section working group in advance of the 2010 IFLA general Conference and Assembly in Gothenburg, Sweden, this collection examines the effects of social networking and web 2.0 technologies on library marketing around the world. The volume is divided into sections covering web 2.0 and marketing concepts, adopting web 2.0 strategies, marketing and the client, case studies and international perspectives and individual paper address a wide variety of strategic marketing non-technical issues. Individual articles include abstracts references and illustrations and several are presented in French without translation. Contributors include institutional librarians and information management professionals from around the world. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Contents:

The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff

Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer

Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf

Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado

Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon

Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol

Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku

The impact of CMR 2.0 in the library / Yamina Benhaouya

How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh

La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar

Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler

Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb

Brazilian librarians and Twitter / Moreno Barros

Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.

Notes:

Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.

Includes bibliographical references.

ISBN:

9783110263312

3110263319

OCLC:

713188402