2 options
Breaking up America : advertisers and the new media world / Joseph Turow.
- Format:
- Book
- Author/Creator:
- Turow, Joseph
- Language:
- English
- Subjects (All):
- Advertising--Social aspects--United States.
- Advertising.
- Target marketing--United States.
- Target marketing.
- Advertising--Social aspects.
- United States.
- Physical Description:
- 1 online resource (xiv, 242 pages)
- Place of Publication:
- Chicago : University of Chicago Press, 1997.
- System Details:
- text file
- Contents:
- Targeting a new world.
- In mass marketing's shadow.
- The roots of division.
- Mapping a fractured society.
- Signaling divisions.
- Tailoring differences.
- Planning a fractured future.
- Image tribes.
- Notes:
- Description based on print version record.
- Includes bibliographical references (pages 201-230) and index.
- Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
- Other Format:
- Print version: Breaking up America.
- ISBN:
- 0226817512
- 9780226817514
- Publisher Number:
- 99944019332
- Access Restriction:
- Restricted for use by site license.
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