Multimodal studies : exploring issues and domains / edited by Kay L. O'Halloran and Bradley A. Smith.

Format:

Book

Contributor:

O'Halloran, Kay L.

Smith, Bradley A.

Series:

Routledge studies in multimodality ; 2.

Routledge studies in multimodality ; 2

Language:

English

Subjects (All):

Modality (Linguistics).

Semiotics.

Physical Description:

xvii, 269 pages : illustrations ; 24 cm.

Place of Publication:

New York : Routledge, 2011.

Contents:

1 Multimodal Studies / Kay L. O'Halloran O'Halloran, Kay L., Bradley A. Smith Smith, Bradley A. 1

Part I Issues in Multimodal Studies

2 The Decomposability of Semiotic Modes / John A. Bateman Bateman, John A. 17

3 Speech and Writing: Intonation within Multimodal Studies / Bradley A. Smith Smith, Bradley A. 39

4 Visual Space and Ideology: A Critical Cognitive Analysis of Spatial Orientations' in Advertising / Feng Dezheng Dezheng, Feng 55

5 The Music Table Revisited: Problems of Changing Levels of Detail and Abstraction in a Tangible Representation / Rodney Berry Berry, Rodney, Lonce Wyse Wyse, Lonce 76

6 Enregistering Identity in Indonesian Television Serials: A Multimodal Analysis / Zane Goebel Goebel, Zane 95

7 The Semiotics of Decoration / Theo Van Leeuwen Leeuwen, Theo Van 115

Part II Domains of Multimodal Studies

8 Multimodality and Social Actions in 'Personal Publishing' Texts: From the German 'Poetry Album' to Web 2.0 'Social Network Sites' / Volker J. Eisenlauer Eisenlauer, Volker J. 131

9 Knowledge Communication in Green Corporate Marketing: A Multimodal Discourse Analysis of an Ecomagination Video / Carmen Dantela Maier Maier, Carmen Dantela 153

10 The Implications of Multimodality for Media Literacy / Sun Sun Lim Lim, Sun Sun, Elmie Nekmat Nekmat, Elmie, Siti Nurharnani Nahar Nahar, Siti Nurharnani 169

11 The Changing Pedagogic Landscape of Subject English in UK Classrooms / Carey Jewitt Jewitt, Carey 184

12 Picture Books for Young Children of Different Ages: The Changing Relationships between Images and Words / Peter Wignell Wignell, Peter 202

13 Semiotisation Processes of Space: From Drawing Our Homes to Styling Them / Eija Ventola Ventola, Eija 220

14 Art vs. Computer Animation: Integrity and Technology in South Park / Michael O'Toole O'Toole, Michael 239.

Notes:

Includes bibliographical references and index.

ISBN:

9780415888226

0415888220

9780203828847

0203828844

OCLC:

667871883