Brand success : how the world's top 100 brands thrive and survive / Matt Haig.

Format:

Book

Author/Creator:

Haig, Matt.

Language:

English

Subjects (All):

Brand name products--Management.

Brand name products.

Branding (Marketing).

Advertising.

Physical Description:

vii, 296 pages ; 22 cm

Edition:

Second edition.

Place of Publication:

London ; Philadelphia : Kogan Page, 2011.

Summary:

Haig, a writer and journalist who has written other books on brands, profiles 100 of the most successful international companies and their formulas. He illustrates examples of the broad nature of branding and success in terms of innovation, people, responsibility, emotion, design, distribution, and other brands. The volume focuses on the financial successes, longevity, technological advancements, and workplace revolutions of companies like Adidas, Sony, Xerox, American Express, Toyota, Colgate, Gillette, MTV, Harry Potter, Disney, Nokia, Cosmopolitan, Subway, Starbucks, Wal-Mart, Evian, Rolex, Oprah Winfrey, Ben & Jerry's, Yamaha, Apple, IKEA, Vespa, Coca-Cola, Absolut Vodka, Avon, Amazon, Google, Facebook, Intel, and Petrobras. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Contents:

Innovation brands

Pioneer brands

Distraction brands

Streamlined brands

Muscle brands

Distinction brands

Status brands

People brands

Responsibility brands

Broad brands

Emotion brands

Design brands

Consistent brands

Advertiser brands

Distribution brands

Speed brands

Evolution brands

The BRIC brands

The last word.

Notes:

Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.

Includes bibliographical references (pages 290-291) and index.

ISBN:

9780749462871

0749462876

9780749462888

0749462884

OCLC:

697980009