After the media : culture and identity in the 21st century / by Pete Bennett, Alex Kendall and Julian McDougall.

Format:

Book

Author/Creator:

Bennett, Peter, 1961-

Contributor:

Kendall, Alex (Professor of Education)

McDougall, Julian.

Language:

English

Subjects (All):

Mass media and culture.

Mass media--History--21st century.

Mass media.

Mass media--Study and teaching--Great Britain.

Mass media--Study and teaching.

History.

Great Britain.

Physical Description:

pages ; cm

Place of Publication:

London ; New York : Routledge, 2011.

Summary:

This provocative text considers the state of media and cultural studies today after the demolition of the traditional media paradigm, and engages with the new, active consumer culture.

Media Studies, particularly within schools, has until recently been concerned with mass media and the effects of 'the media' in society and on people. As new media technology has blurred the boundaries between the audience and the media, the status of this area of education is threatened. Whilst some have called for a drastic re-think (Media Studies 2.0), others have called for caution, arguing that the power dynamics of ownership and gatekeeping are left intact.

After the Media uses cultural and technological change as a context for a more forensic exploration of the traditional dependence on the idea of 'the media' as one homogenous unit. It suggests that it would be liberating for students, teachers and academics to depart from such a model and shift the focus to people and how they create culture in this contemporary 'mediascape'.

The authors work through the classic conceptual framework of media studies considering a wide variety of topics, including:

genre

narrative

audience

representation

identity

ideology

power.

For each concept, using a rich range of texts and events, this book wrestles with the pressing question of how media education should deal with these areas 'after the media'. Book jacket.

Contents:

Introduction

Power after the media

Genre after the media

Representation after the media

Ideology after the media

Identity after the media

History after the media

Audience after the media

Narrative after the media : from narrative to reading

Technology after the media

Conclusion : pedagogy after the media, towards a pedagogy of the inexpert.

Notes:

Includes bibliographical references and index.

ISBN:

9780415586825

0415586828

9780415586832

0415586836

9780203817889

0203817885

OCLC:

641536282